Industrial components and equipment
Is European demand real, and which distributor or agent should we trust?
What we check
- CE marking
- The new EU Machinery Regulation, from 20 Jan 2027
- Agent and distributor contracts
STOA Europe Partners · Market entry for US companies Market entry for US companies
Can your product sell in Europe? Know in 4 weeks.
For US manufacturers and brands that sell physical products.
We give you a clear answer on Western Europe: Go, Adapt or No-Go. One partner meets you in the Triangle. The other has helped companies expand into European markets for 25 years, from Valencia, Spain.
57%
of new exporters stop within their first year.
Source: World Bank, May 2012. Data from 45 countries, 2003 to 2009.
1st
Your first market decides if you last.
Source: Eaton, Eslava, Kugler and Tybout, NBER, 2007.
6 in 10
US exporters sell to only one country.
Europe could be the next destination.
Source: US Census Bureau, 2023 data (60.1%).
Who we work with
Built for companies that make things.
We work with US companies that sell physical products through distributors, agents or retail, and are interested in entering European markets.
Food, beverage and supplements
Will our formula, labels and price work on a European shelf?
What we check
- Labels in each local language
- Additives the EU bans
- Supplement rules by country
Beauty and personal care
Can our formulas and claims pass EU rules, and which channel fits?
What we check
- The EU Responsible Person
- Product notification
- Banned ingredients
What we do
One decision, made with a person in the market.
The Europe Entry Assessment tells you if your product can sell in Western Europe, where, and what must change first. It ends in a scored verdict you can take to your board, a buyer or your team.
Go The market fits. Enter now.
Adapt It fits after specific changes.
No-Go Do not enter now.
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The Market Read
Who sells your category today, at what price, through which channels, and where there is room.
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The Fit Check
Your product, price, message and sales materials, checked against the market. What works and what must change.
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The Risk Map
The regulatory, logistics, cultural and brand problems you will meet, found before you spend money.
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The Executive Call
60 minutes with Bernardo. He explains the verdict and the next step.
Two partners
A partner in your city.
A partner in the market.
You do not deal with a stranger in another time zone. You have a person in your city and a person in the market.
Partner · Durham-Raleigh, NC
Alejandro Morales
Trained in customs administration and international trade. Meets you in person, runs the work on the US side and stays with you after the report.
Partner · Valencia, Spain
Bernardo Abril
25 years helping companies expand into European markets. Reads the market, checks your product fit, maps the risks and leads the Executive Call.
How it works
Three steps. Nobody travels.
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Talk
Alejandro meets you in the Triangle. We learn your product, your goals and your Europe question.
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Research
Bernardo selects the countries for your report and does the market work. You send product details, prices and sales materials.
-
Decide
Within 4 weeks, Bernardo presents the verdict on the Executive Call: Go, Adapt or No-Go.
Where we work
Western Europe, with our home base in Spain.
EU countries come first. The UK and Switzerland come last on our list, because both are outside the EU and have their own product rules.
- Home base
- Valencia, Spain
- Coverage
- Western Europe, EU countries first
- Last on our list
- UK and Switzerland
- Home base: Valencia, Spain
- Western Europe, EU countries first
- Last on our list: UK and Switzerland
Source: country borders from Natural Earth.
By invitation
Founding Client Program
We are inviting three Triangle manufacturers and brands to be our first clients. Each gets the full Europe Entry Assessment and direct access to both partners. We ask for your feedback and the right to reference the work.
Is Europe your next market?
Start with a conversation. Alejandro meets you in person in the Triangle, or by video.